In March, a historic increase in employment in the advertising and PR sector was noted, reaching a new record. Total employment in the USA also showed a significant jump, strengthening the position of the national labor market.

Growth in Employment in the Advertising Industry

According to a report from the U.S. Bureau of Labor Statistics (BLS), the advertising, PR, and related services sector counted a record 520,900 jobs in March. This was possible despite cutbacks in media companies and advertising technology firms. While employment in the distribution of media streaming services and social networks slightly declined, agencies continue to play a key role, providing nearly half of all jobs in this field.

The Situation in the U.S. Labor Market

Unemployment in the USA in March fell to 3.8%, continuing to remain at a historically low level, indicating economic stability. The growth in employment in the country in March significantly exceeded economists' forecasts, adding 303,000 jobs. This highlights not only the recovery of the economy after the pandemic but also the steady growth of the labor market that began in January 2021.