AdGPT: Automated ad creation for multiple platforms

  • The new startup AdGPT has emerged from stealth mode and offers a tool for automatically creating advertisements for small and medium-sized businesses (SMBs) on various advertising platforms.
  • The tool learns and adapts style, color, and tone to advertising campaigns.
  • AdGPT plans further development of tools, including cross-platform advertising budget optimization and ad assessment system.

AdGPT is a startup offering a tool that uses artificial intelligence to automatically create advertisements. Advertisers can generate ads for multiple platforms: Facebook, Instagram (#Meta), Taboola, Outbrain, #Google, LinkedIn, and X.

Advertisers can input a URL on the AdGPT website, upload a brief description, or write a simple request, such as: «I have a special offer this weekend: 30% discount in Brooklyn» and generate various ad creatives.

The more advertisers use the tool, the better AdGPT learns to use their brand style and adapt to marketers' tastes through usage cycles and feedback loops, says Eylon Zarrmon, CEO and co-founder of AdGPT. «Each interaction refines the AI's understanding of preferred colors, tone, and visual styles.»

For example, if a company consistently tweaks AI-generated ads to match their brand style, AdGPT modifies its language model to reflect this preference in future campaigns.

AdGPT's Target Audience

The primary target audience of AdGPT is SMBs, many of which cannot afford to hire an agency, so AdGPT aims to offer them a quick and accessible alternative to a advertising agency. AdGPT operates on a subscription basis - monthly or annually.

Although the startup does not yet have clients as it has not yet launched, several advertising agencies have already tried the product in closed testing.

Technical Foundations of AdGPT

The AdGPT algorithm is built on existing large language models (LLMs) from companies such as Google, OpenAI, and Stable Diffusion. The company combines various external models with its own model to achieve desired results.

The tool also uses a combination of machine learning techniques, including natural language processing, computer vision, and deep learning, to train on thousands of successful advertising campaigns developed by AdGPT's founders.

The Future of AdGPT

In the near future, AdGPT plans to release several new tools that will complement the existing product, including a cross-platform optimization tool that will adjust advertising budgets based on ROI metrics across different platforms.

For Publishers

Major platforms already offer similar solutions, and it's time for small companies to adapt these solutions. Perhaps publishers will soon use similar technologies to attract new audiences to their platforms, for example, through Taboola or Outbrain.

Forecast

The market for AI tools for advertising will grow, offering increasingly sophisticated solutions for automation and optimization of advertising campaigns, which could potentially change the structure of the advertising services market.

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