Criteo reports strong profit growth, with Q4 revenue slightly increasing to $566 million. The company's profit surged to $62 million in the quarter, a significant rise from the previous year's $16 million. Criteo's stock sees a 20% jump after the positive earnings report, marking a notable turnaround.

Criteo shows signs of stability in its growth trajectory, rebounding from a net loss of $12 million in Q1 2023. The company achieves an important benchmark, earning $1 billion in cash flow for the full year. Scale benefits arise as Criteo becomes a default partner for major retailers and expands partnerships with platforms like Meta's Facebook and Instagram.

Criteo witnesses a 5% increase in gross profit margin, reflecting its take rate. The company's focus on high-growth retail media, including partnerships with major retailers and social platforms, contributes to the improved margin. Despite the retargeting business decline, Criteo's efficient audience reach leads to a positive financial outcome.

Criteo anticipates losses due to Chrome's third-party deprecation, expecting a revenue loss of $30-40 million in the second half of 2024. The company expresses readiness for a cookieless future but emphasizes the challenge of maintaining addressability without third-party cookies. Criteo criticizes other ad tech players for not engaging in the Privacy Sandbox, highlighting the importance of personalized ads to diverse online audiences.