Eyeo collaborates with students from Munich University to explore new approaches to using AI for online advertising filtering. As the parent company of AdBlock and Adblock Plus, eyeo is actively developing its own deep learning methods.

Automation and AI

Under the auspices of the TUM.ai initiative, students are developing an AI model that automates the classification of URLs and the creation of filtering rules based on website content. This collaboration provides students with practical experience and direct feedback from eyeo engineers.

The Future of Ad Filtering

Project Moonshot demonstrated how generative AI can simplify the ad filtering process. A dataset created by students, comprising more than 1 million ads, helped eyeo develop a new training model that allows for more efficient ad identification.