In the new reality of marketing, where transparent assessment of media campaigns becomes increasingly complex, «BCS World of Investments» presents a revolutionary approach to analytics and optimization through the use of Stable ID.

Challenges of Modern Media Marketing

With the departure of traditional evaluation tools and the absence of Google DCM in Russia, marketers are faced with the need to audit and test platforms, leading to the search for new solutions for assessing the effectiveness of media investments.

Solution through Innovation

The collaboration of «BCS World of Investments» and the analytical platform CyberBrain has enabled the use of Stable ID to integrate web and app data, providing a unique opportunity for comprehensive analytics and accurate assessment of media campaigns.

Achievements and Results

The application of Stable ID has led to significant optimization of budget distribution and increased efficiency of media campaigns, confirming the importance of data for making informed marketing decisions.