As a publisher, it's crucial to focus on key metrics to track your ad revenue effectively. Four essential metrics to monitor daily are: Revenue Per Session (RPS), Fill Rate, Ads per Session, and Prebid Win Rate.

1. Revenue Per Session (RPS)

RPS measures the average revenue generated for every browsing session on your website. It offers valuable insights into the effectiveness of your ad monetization strategies and identifies opportunities to increase revenue through optimization of ad placements, targeting, and user experience.

2. Fill Rate

Fill rate indicates the percentage of ad requests successfully filled with ads. A high fill rate suggests effective monetization, while a low fill rate may indicate potential revenue loss due to unsold ad inventory or ineffective placements. Monitoring fill rate helps identify optimization areas to maximize ad revenue potential.

3. Ads Per Session

Ads per session represents the average number of ads displayed to users during a single browsing session. High ads per session indicate strong user engagement and relevance, while low ads per session may signal the need for adjustments in ad placement or targeting. Monitoring ads per session provides insights into user engagement and ad effectiveness.

4. Prebid Win Rate

Prebid win rate measures the percentage of bid requests resulting in successful bids and ad impressions. A high prebid win rate indicates successful competition in auctions, maximizing revenue potential. Monitoring prebid win rate helps evaluate bid optimization strategies and partnerships with demand partners.

Regularly monitoring these metrics provides publishers with valuable insights into ad performance, enabling informed decisions to optimize revenue and user experience.