Publishers have reported a significant dip in revenue at the beginning of the quarter, with 40% experiencing a decline in RPMs beyond their expectations. Recognizing these challenges is crucial for preparation and adaptation.

Typically, January sees a slump of 20-30% in RPMs compared to the peak months of November and December. This decline can be attributed to factors such as advertiser budget resets, post-holiday consumer fatigue, and seasonal trends.

To overcome similar challenges in Q2, publishers need to strategize and adapt accordingly, ensuring they are well-prepared for potential revenue fluctuations.