E-Retail Media Map 2024 by ARIR
Publication date: 2024-05-13 | Source: Sostav
- ARIR presented an updated e-retail media map, which includes 144 companies operating in the Russian segment of advertising on marketplaces.
- The map is divided into several main blocks, including e-retail platforms, retail media networks, agencies, and analytical services.
- An important aspect is the integration of technological services, which ensure optimization and analytics for more effective operation on marketplaces.
The map features various platform categories operating in #Russia: from online pharmacies and delivery services to specialized marketplaces in areas such as FMCG, electronics, pet products, and more. Key players are highlighted separately: Retail Rocket, Kokoc, SIMB-AD, and Eshopmedia.
Market Prospects and Development
#ARIR representatives Nadezhda Shilova and Andrey Volkov emphasize that the e-retail media market is actively developing thanks to the emergence of new technologies and the expansion of the platform spectrum. Special attention is paid to the integration of technological services that facilitate the work of brands and sellers, providing more effective interaction with the target audience. An interactive version of the map, offering even more opportunities for filtering and selecting suitable solutions based on specific user needs, is expected to be released in the coming months.
For Publishers
The map can help in choosing where to buy tools or paint for home renovation.
Forecast
E-retail media is growing and will continue to grow. Retargeting is likely to increase. New technologies and tools for analytics and optimization will emerge, as well as specialized marketplaces.
