March brought significant changes to the top 20 of the HBTracker Battleboard. The main event: a new leader at the top. After a long reign, Between Digital has yielded first place to myTarget. The difference between the companies is minimal — just two websites (3241 vs 3239).

HBTracker Battleboard: March 2025

PubMag • 2025-04-01

🔁 Movement in the Top 10

The top 20 saw a surge in activity:

• RTBSape (+243) and OTM (+253) are steadily catching up to Adriver.
• GetIntent (+205) is holding its ground despite competitive pressure.
• MediaSniper makes a strong leap forward (+194), solidifying its 8th position.
• AstraLab and Solta continue their steady growth, while Bidvol, losing ground for the second month in a row, has dropped out of the top 10.

It’s worth noting: Bidvol’s decline is not a sign of internal issues. Rather, it's a correction following overestimated market share in previous months. HBTracker only reflects auctions it is able to detect.

📊 Methodology Reminder

The ranking is based on detected auctions across websites in the system (over 300,000 domains). The methodology is explained separately. The CS (Count of Sites) column shows the number of unique domains where an adapter was detected during the month (domain data is updated monthly).

At the time of publishing the March table, the system covers almost 4,000 websites — the next milestone is just around the corner!

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