In times of heightened privacy awareness and changes in content consumption, revenue optimization tools for advertising become extremely important for publishers. Magnite's Control Center serves as a unique App Store for third-party tools, facilitating access to revenue optimization solutions without additional costs. The platform allows for the integration of solutions from partners like Blockthrough, which helps recover lost revenue due to ad blockers, PubX, applying machine learning for dynamic pricing management, and Browsi, optimizing ad placement with AI to maximize revenues. These technologies not only contribute to increasing publishers' revenues but also support a high level of user experience, meeting modern requirements for privacy and audience engagement. Thus, Control Center plays a key role in adapting publishers to the challenging market conditions, providing them with effective tools for sustainable revenue growth in the digital sphere.