Criteo has released a new report highlighting crucial directions for publishers to focus on and engage with retail media to develop new strategies and partnerships.

Publishers working with Criteo emphasize the importance of establishing and maintaining partnerships with retailers, with over 50% prioritizing long-term partnerships with brands, agencies, and marketplaces.

More than 40% of publishers indicated that they will work to make their platforms more tailored to the demands of marketplaces and agencies.

It's crucial to find your niche and strike a balance between commerce and content. The two main preferred criteria when incorporating product offerings on web pages are revenue uplift (36% of publishers) and relevance to visitors (31%).

For more information, access the full report here.