Hello! My name is Ilya Korneev, and I am an experienced AdTech product manager. For over ten years, I have been engaged in publisher monetization, developing and implementing advertising technologies. My goal is to develop and implement effective methods to increase publishers' revenue while creating additional value for advertisers and ensuring the best user experience. I am constantly in search of new ideas and actively explore innovative product approaches and new technologies that can have a noticeable impact on the entire industry.

Link to LinkedIn profile | Link to HeadHunter profile | CV on English

Adriver / Soloway

AdRiver — an internet advertising management (AdServer + SSP) and auditing system. Soloway — a programmatic marketing system (DSP).

Product Owner — "Video Network" product

"Video Network" is our own advertising outstream video player, helping publishers monetize their sites with advertising from various channels such as Soloway DSP's own sales, external SSP/DSP, and Exchange. For advertisers, we offer unique customized formats, as well as unique audience insights. And for users, we strive to make their advertising experience as pleasant as possible.

Quant (Gazprom-Media Holding)

Quant — a company creating innovative, world-class IT solutions in the fields of AdTech, MarTech, and MediaTech.

Head of AdTech and Programmatic Advertising

General strategy for monetizing internal publishers within the holding, development of advertising products, and then recruitment and integration of external publishers as monetizers.

• Leading a department of three AdOps and successfully achieving KPIs for monetizing internal publishers and annual plans in general. Hiring and training staff. Defending plans within the holding, department budgeting, reporting to shareholders.
• As a product owner, I developed a unified library of advertising formats. The evergreen library included third-party libraries (such as AdServer), an error monitoring tool (Sentry), and our own formats (inArticle, fly-roll, floorad, etc.).
• A JavaScript (TypeScript) library creates a unique dynamic advertising map, capable of placing advertising formats based on properties that a user possesses (geo, connection speed, etc.).
• Development of a publisher's personal account, where they could check their financial indicators in real time. Data were loaded through available partner APIs into the database and exported to proprietary dashboards. Previously, a solution based on Google Data Studio was used.
• Regular reviews of solutions in the Western and Russian markets. Preparation of plans for adapting successful solutions into existing products.
• Thanks to the products created, the "External Network" project was launched for cooperation with external publishers. Presentation of the idea to management, development of the financial model, preparation of documents, "cold" mailing, working with publishers, publications in professional journals. In the first six months of the network's operation, turnover significantly increased, reaching self-sufficiency.

Programmatic Monetization Manager

Monetization of internal publishers within the holding, achieving the revenue plan for specific sites.

MaximaTelecom

MaximaTelecom — a Russian telecommunications company involved in creating and commercializing public wireless networks. Operator of the largest public Wi-Fi network in Europe.

Monetization Manager for International Projects

• Monetization of Wi-Fi public network access points in Canada, India, and Italy.
• Research and adaptation of AdTech solutions for regional markets in Canada and India, compliance with Google and local regulator requirements.
• Cooperation with the development team in Russia, organizing meetings and coordinating with the direct sales team in North America.

Independent Media

Independent Media — a publishing house that issued magazines like Cosmopolitan, Harper's Bazar, Esquire, Men's Health, and others in Russia.

Programmatic Advertising Manager

Testing and transitioning publisher sites from Google AdX to Yandex Advertising Network, optimizing monetization strategies.

Country-Online

An advertising agency involved in direct sales of internet advertising on various publishers, as well as other types of their monetization.

Head of AdOps

Managing the AdOps team for sites like VGTRK, m24.ru, and LiveInternet. Organizing direct and programmatic sales, researching new advertising technologies, training and onboarding new employees.

Sportbox.ru

Sportbox.ru — one of the main sports media in Russia.

AdOps