• In 2023, the programmatic advertising market demonstrated significant growth, driven by the development of domestic AdTech technologies and the active penetration of new international players.
• This year, new companies were added and the evaluation methodology was slightly altered, allowing for a more accurate reflection of the market situation.
• The 2023 ranking includes data from Programmatic companies with DSP and Self-Service DSP, providing a comprehensive market analysis.

The programmatic advertising market grew by 69% compared to the previous year, a result of replacing the departing Western platforms. Total revenue reached 36 billion rubles, which is 134% more than last year.

Market Leaders

Several companies stand out in the 2023 Programmatic market leaders list. MTS Ads is at the top in terms of revenue, thanks to successful acquisitions and integrations of companies such as Buzzoola and Segmento. Soloway, known for its innovative solutions in the #DSP sector, showed significant growth in net profit and profitability. They are actively developing anti-fraud technologies and integrations with other platforms. Beeline AdTech, a major player in the market, also demonstrated steady growth, focusing on the quality of service and products, particularly in the #Retail Media sector.

For Publishers

Focus on top platforms to optimize the sales of your inventory.

Forecast

Experts predict that market growth will begin to slow down in 2024, but market consolidation will continue. Companies like MTS Ads will continue to actively invest in the development of new technologies and platforms, which will support market dynamics.

Given current trends, further market consolidation and active development of Russian technologies can be expected as Western companies withdraw. The implementation of advanced analytics and machine learning in programmatic will make the process more automated and efficient.

Brief Version of the Ranking