Audigent, a US-based programmatic advertising platform, introduces curated marketplaces, leveraging artificial intelligence, first-party data, and probabilistic signals. In response to the post-cookie era, Audigent's solution provides large-scale, privacy-safe targeting, aiding publishers in audience monetization without relying on cookies or deterministic data. The company's expansion into Europe, particularly in Italy, aims to assist brands and publishers in transitioning seamlessly to the cookieless era, focusing on user privacy and building a future-proof ecosystem.

Amidst significant changes in digital advertising emphasizing user privacy, Audigent pioneers the concept of "curated marketplaces." These are audience segments created and optimized in real-time through a sophisticated blend of first-party data, probabilistic signals, and inventory. Audigent makes these curated marketplaces available as PMPs (Private Marketplace) through popular SSPs (Supply-Side Platforms) such as Index Exchange, Xandr (Microsoft), Pubmatic, and Magnite. The approach focuses on creating a new advertising model beneficial for users, brands, and the market as a whole.

Audigent, positioned as a leading creator and operator in the cookieless PMP space, merges data and inventory to maximize performance and efficiency for media buyers while delivering value to publishers. The suite of PMP products includes SmartPMP, ContextualPMP, and Cognitive PMP, incorporating Audigent's proprietary technology and curated data. The era of deterministic data is ending, and Audigent emphasizes the effectiveness of probabilistic and predictive signals, surpassing traditional cookie-based targeting, protecting user privacy, and meeting brand and agency needs. Curated marketplaces prove more cost-efficient, real-time optimized, and future-proof, aligning with privacy regulations.