AdPlayer.Pro is implementing parallel waterfall

AdPlayer.Pro, a provider of technological solutions for out-stream #video advertising, announced its latest update. According to the official statement, new features such as real-time auctions, named «Performance based on Waterfall», allow publishers to configure a parallel waterfall of ads based on increasing bid prices. This ensures a balanced price-quality ratio for all participants, both on the demand side and the supply side.

Natalya Romankina, CEO of #AdPlayer.Pro, emphasized that this innovative approach to auctions opens up new opportunities for revenue growth for publishers, going beyond traditional #header bidding.

In particular, preliminary tests show that the implementation of the parallel waterfall increases the efficiency of programmatic advertising sales in real-time auctions by an average of 15%. Beta testing with AdPlayer.Pro partners also shows an increase in inventory sales, with results exceeding those in #prebid solutions.

Ms. Romankina expressed optimism about how the new waterfall ad capabilities will benefit AdOps teams of partners in 2024.

«In today's complex environment, having various methods and tools for testing different solutions is crucial. Combining video auctions in header bidding with our new auction will undoubtedly bring significant revenue increases for publishers and their AdOps», she concluded.

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