OpenX Technologies unveils the Cookieless Deal Library, a groundbreaking solution allowing advertisers to test and scale campaigns across a variety of cookieless targeting options. This addresses concerns about signal loss in the evolving programmatic landscape.

As the programmatic industry undergoes a historic shift, 98% of marketers express concerns about signal loss. OpenX's Cookieless Deal Library streamlines the process for buyers, offering a seamless way to test cookieless offerings within existing workflows and determine optimal solutions at scale.

The library is DSP-agnostic, enabling buyers to easily access over 1,000 pre-built deal IDs for various cookieless tactics. This includes deals powered by Alternative Identifiers, Attention, Contextual, ID-Free Audience, CTV, Privacy Sandbox Topics, and Publisher First-Party Data.

Buyers can now target Google Privacy Sandbox Topics segments in any DSP, a significant development in programmatic advertising. The Cookieless Deal Library encourages testing and benchmarking without the need for additional contracts or negotiations.

Following the success of ConteX, OpenX's contextual marketplace, some ConteX deals have demonstrated a remarkable 300% increase in delivery in non-cookie environments, showcasing the effectiveness of OpenX's innovations.

Matt Sattel, SVP of buyer development at OpenX, emphasizes the company's commitment to innovation, premium publisher integrations, and customer feedback. The Cookieless Deal Library empowers buyers to test, learn, and act swiftly in the evolving cookieless landscape.

The Cookieless Deal Library is a crucial step in OpenX's cookieless innovation journey. Future enhancements include advanced forecasting tools and new off-the-shelf cookieless audiences, reinforcing OpenX's dedication to staying ahead in the dynamic programmatic advertising space.