Google AdSense launches a new ad format

Publication date: 2024-11-15 | Source: PubMag

Google introduced a new ad format in AdSense — collapsible fixed ads. This format is designed to improve ad viewability and enhance campaign performance. On mobile devices, ads automatically expand in height, making them more noticeable and increasing click-through rates. Users can reduce them to their standard size if desired.

Key features of the new format:

Automatic activation: the format will be enabled by default within 30 days on sites already using fixed ads.
Mobile-only: collapsible ads are available exclusively on mobile devices and can be placed at the top or bottom of the screen.
Frequency capping: to maintain a positive user experience, the frequency of these ads is limited.

Website owners who do not wish to use the new format can disable it in their AdSense account's ad settings.

Google notes that collapsible fixed ads provide better ad presentation, improving visibility and boosting CTR.

Google AdSense — a service that allows website owners to monetize content by displaying relevant ads. After registration and adding the code to the site, Google automatically selects and displays ads. Owners earn revenue based on clicks or impressions, depending on the type of ad. AdSense supports text, image, and video ads.

When implementing the new collapsible fixed ad format, it's important to consider compliance with international standards such as Better Ads Standards. These standards help identify ad formats that may negatively impact user experience.

Better Ads Standard — a set of recommendations developed by the Coalition for Better Ads. Its goal is to improve the user experience when viewing online ads. The standard is based on research and surveys identifying the most annoying online ad formats. Better Ads Standard advises avoiding intrusive ad types such as pop-ups, auto-playing video ads with sound, and large banner ads.

Ads that occupy a significant portion of the screen or cover the main content may be classified as undesirable. Although AdSense's collapsible ads allow users to control their size and display, frequent appearances or interference with page content can lead to a negative user experience. Therefore, balancing ad visibility with user comfort remains a crucial task for publishers and Google alike.