How I linked data from HBTracker and LibTracker and what came out of it

How I linked data from HBTracker and LibTracker and what came out of it

Hello! Let me share some interesting updates on PubMag from the past week.

First of all, I'd like to remind you that we now have a unified database for HBTracker and LibTracker. This has significantly simplified workflows and allowed us to create dedicated pages with the latest results for each tracker:

By the way, old data hasn't gone anywhere and is still available here as a top SSP list.

Secondly, there’s a cool new feature: every analyzed site now has its own page. You can now check how a site monetizes, which SSPs it uses, and what data is currently available for it. Examples:

If you know any websites worth checking, let me know! My database currently includes 191,000 sites, but new additions are always welcome!

Advertising Cat

Now for the Numbers

  • Yandex, as always, has the largest volume: proof.
  • Google Analytics, contrary to rumors, is still around: details.
  • Between Digital is back on top after processing 600+ sites: check it out.
  • AdRiver remains close behind: link.

Now, every major SSP has its own pages with descriptions and current data. That’s not all! I’ve also added similar pages for monetizers. Here are a few examples:

Of course, there’s still a lot to do, such as updating the latest results for each SSP and monetizer. Let me know what else can be improved or added—any feedback and ideas are welcome! That’s all for now.

Check out more articles about my pet projects: