The volume of the Video Advertising market in Russia1
2020
36,4 bn
2021
53,4 bn
2022
36,4 bn
2023 2
43,7 bn

1 Based on ARIR research, including video performance.

2 In 2023, ARIR changed its calculation methodology, combining online video advertising with TV advertising. According to comments from the researchers, both parts grew equally. Since the overall segment growth was 20%, it is concluded that the part related to online video advertising also grew by 20%.