#magnite

Magnite is the largest independent advertising sales platform (SSP), created in 2020 through the merger of Rubicon Project and Telaria. The company provides publishers with tools to monetize content across various devices and formats, including Connected TV (CTV), online video, display, and audio advertising. In 2021, Magnite strengthened its position in the CTV advertising market by acquiring SpotX for $1.17 billion. The company's headquarters are located in Los Angeles, USA, with offices in 20 countries worldwide. For the 2023 fiscal year, Magnite's revenue reached $619.71 million.

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IAB Tech Lab unsuccessfully attempted to acquire Prebid in 2021
AdExchange
2024-10-28
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North American CTV SSP market
Pixalate
2024-05-04
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Overview of US programmatic advertising market for March 2024
DataBeat
2024-04-15