In May, HBTracker expanded its coverage once again: even more new auctions were detected than in the previous month. As a result, several adapters crossed the threshold of 3,000 domains — now it’s not only  myTarget and  Between Digital, but also  Buzzoola,  Adriver, and  RTBSape.

May Battleboard

PubMag • 2025-06-03

Why is this important right now?

Battleboard isn’t just a table — it’s a tool to track monthly dynamics and uncover new growth points. It lets you monitor the market and evaluate your positioning based on actual data instead of gut feeling.

🔍 Next step: competitive research with Curated Whitelist

Curated Whitelist is no longer just a topic-based list. This tool enables instant filtering of sites by a wide range of parameters — from LiveInternet stats (sites with 150,000+ monthly visits), to the presence of specific libraries (like  AdFox), as well as filtering by country, HB adapters, and even pirate tags.

For SSPs, this is a chance to quickly spot large platforms where their adapters are missing but competitors are already present. The list can be exported to CSV or TXT and sent to the AdOps team — in effect, it’s a ready-to-use base for proactive outreach to publishers.

In May, HBTracker expanded its coverage once again: even more new auctions were detected than in the previous month. As a result, several adapters crossed the threshold of 3,000 domains — now it’s not only  myTarget and  Between Digital, but also  Buzzoola,  Adriver, and  RTBSape.

May Battleboard

PubMag • 2025-06-03

Why is this important right now?

Battleboard isn’t just a table — it’s a tool to track monthly dynamics and uncover new growth points. It lets you monitor the market and evaluate your positioning based on actual data instead of gut feeling.

🔍 Next step: competitive research with Curated Whitelist

Curated Whitelist is no longer just a topic-based list. This tool enables instant filtering of sites by a wide range of parameters — from LiveInternet stats (sites with 150,000+ monthly visits), to the presence of specific libraries (like  AdFox), as well as filtering by country, HB adapters, and even pirate tags.

For SSPs, this is a chance to quickly spot large platforms where their adapters are missing but competitors are already present. The list can be exported to CSV or TXT and sent to the AdOps team — in effect, it’s a ready-to-use base for proactive outreach to publishers.

Adapter rankings by pirate websites

PubMag • 2025-05-30

To Pirate!

PubMag • 2025-05-30

New adapter charts and pirate filter for Whitelist

PubMag • 2025-05-26

New filters and features in Whitelist Builder

PubMag • 2025-05-19

PubMag is growing: 4,000 domains, news, filters and speed-up

PubMag • 2025-05-16