Yandex announces plans to finalize the acquisition of the eLama advertising service's technological platform in mid-2024. Originally intended for completion in Q2 2022 after FAS approval, the company emphasizes the need for pending clearances. Yandex assures that eLama's platform will continue under the same brand, offering existing clients access to familiar tools along with new features.

Upon completion, Yandex will gain the technological platform and team from eLama. The service, known for facilitating ad campaign setup, placement, and optimization across 19 systems, including Yandex, VK, and Telegram, is expected to enhance its capabilities and scale its business.