Segmento — a Russian IT company that developed a platform of the same name for purchasing and targeting digital advertising based on machine learning and big data. The company was founded in 2011 as RuTarget and rebranded to Segmento in 2013. In 2015, Sberbank acquired a controlling stake in the company, and in 2016, the venture fund of AFK Sistema became a shareholder. In April 2023, MTS PJSC acquired Segmento to strengthen its position in the advertising market.

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