Exploring the significant changes in digital marketing due to the discontinuation of third-party cookies. AiData experts discuss alternative data collection methods and introduce their own user identification solution, addressing the impact on targeting, analytics, and advertising budgets.

Highlighting Google's official announcement to cease support for third-party cookies in Chrome by the end of 2024, affecting advertisers' ability to target their audience efficiently. Discussing the dominance of Chrome in the Russian market and the implications for advertising budgets.

Examining alternative methods, including the use of 1st party data and Stable IDs. AiData's insights into the benefits, limitations, and challenges of each approach, emphasizing the need for innovative data collection methods in the face of evolving digital marketing landscapes.