Yandex has prepared an updated design for the ad player for the InStream format. In the new design, the ad title is placed among the interface elements, which, according to the developers, improves the viewing of advertising content and increases its conversion rate. This was reported by Yandex Advertising specialist Dmitry Gromov on his channel "Gromov on Context".

Now the ad title is automatically displayed, which should simplify the process of creating an ad.

Dmitry Gromov also provided several recommendations for advertisers planning to launch InStream:

For greater effectiveness, I recommend clearly demonstrating the product or service and adding accompanying captions to the creatives.

Be sure to reserve 25% of the space at the bottom for interface elements that will be added automatically: your domain with an icon, ad title, and button, and check that there is no important information in this area in already launched videos.

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