Association for the Development of Interactive Advertising (ARIR) is an association of leading participants in the Russian interactive advertising market, founded in 2010. ARIR unites over 100 companies, including internet platforms, technology platforms, advertising agencies, and major advertisers. The association implements best practices from Russia and abroad, develops self-regulation standards, and conducts research to advance the interactive advertising market in Russia. Until February 2022, ARIR was part of the international IAB network and operated under the IAB Russia brand. The organization now continues its work under the ARIR name, with a new website launched.

Website | #Russia