The Yandex Ads Turkey team organized an event on Büyükada Island, gathering over a hundred representatives from the e-commerce and advertising industries. The theme of the meeting was the future of advertising solutions for e-commerce. Yandex representatives shared their forecasts about the future of advertising in this area. The meeting highlighted the importance of the Turkish market for Yandex Ads and demonstrated the company's commitment to offering its solutions to local businesses.

"We invest as much as you do"

In her speech, Veronika Zueva, head of the Yandex Ads region, explained why the "pay for results" pricing model was chosen for the Turkish market.

"Previously, advertisers paid and hoped for success. Now, you can pay only for results," said Veronika Zueva. "We charge only for results, not for clicks and impressions. This makes us the first AdTech solutions provider that acts as a direct extension of your business, and we are as interested in your success as you are."

We are ready to take on the risks associated with cookieless.

We want to show users only relevant ads, and the platform takes on the risks associated with targeting restrictions. We do not show ads if we are not sure. We collect conversion data using tools such as Yandex Metrika or through server integrations. When a user makes a purchase, we analyze their actions, evaluating it for possible fraud and bot activity. This way, we virtually eliminate the possibility of fraud.

Our machine learning algorithms learn from the conversion data collected. The system tracks user behavior until the moment of conversion and retains this information. Thanks to this, we find users with similar behavior and show them our ads.

Advertisers' feedback on our product is generally positive. They find it more predictable and convenient."

"Achieved significant growth"

Turan Yurdakul, senior business development manager of Yandex Ads in Turkey, noted that Yandex's e-commerce product has shown significant growth recently:

"Performance-based advertising combines retargeting and user acquisition, creating an effective mechanism for increasing conversions, revenues, return on investment, and growth."

Finally, Andrey Senaev, head of the international advertising interfaces service at Yandex Ads, once again emphasized the importance of cookieless solutions.

New advertising products

In conclusion, the Yandex Ads Turkey team concluded that it had achieved significant success. According to the information presented, since last year, the company's revenue from Yandex Ads solutions for e-commerce in Turkey has grown by 344%, and the number of active clients has increased by 123%. In addition, Yandex Ads Turkey, adding the ability to place ads in Yandex Navigator, plans to introduce many new advertising products to the Turkish market in the near future.

Other materials on this topic:

• Study on the distribution of Yandex Header Bidding adapters in Runet
• "Yandex": record revenues from advertising and e-commerce
• Advanced Matching: How to adapt to cookieless