#mfa

Made-for-Advertising (MFA) are websites created with the purpose of generating advertising revenue. They often contain minimal original content but are filled with numerous ads to maximize revenue. Various methods can be used to attract traffic and ensure high ad visibility; however, user interaction on such sites is usually subpar. MFA sites become a problem for advertisers as they can lead to spending on low-quality impressions that do not bring real value.

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High level of attention
AdExchanger
2024-10-07
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HUMAN discovered a pirate network with 2.5 billion daily ad requests
AdExchanger
2024-08-29
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Blacklists vs. MFAs
AdExchanger
2024-08-14
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Who to blame for the spread of MFAs?
Digiday
2024-07-29
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Fighting Template Sites
DeepSee
2024-06-20
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ANA claims that MFAs have almost been defeated
AdExchanger
2024-06-17
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Visibility and Security of Advertising in Russia in 2023
Weborama
2024-05-21
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Publishers profit from content farms
AdExchanger
2024-05-14
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The new product DeepSee will assess the quality of the publisher
Marketing Brew
2024-04-29
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Updated MRC guidelines on invalid traffic
Media Rating Council
2024-04-24
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Forbes scandal: distrust towards publishers
Digiday
2024-04-12
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Made for Advertising websites - a new issue in the advertising market
The Wall Street Journal
2024-04-11
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Advertisers paid for advertising on Forbes.com, but some of the ads ended up on a fake website
The Wall Street Journal
2024-04-04
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Ad Tech and Agencies Still Supporting MFAs
MarketingDrive
2024-03-15
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Defining MFA: Insights from Secret Meetings
AdExchanger
2024-03-11