The main theme, of course, is ongoing deprecation of third-party cookies. It seems like it's here to stay, and such market shifts haven't occurred in a long time. Listing articles on this topic doesn't even make sense anymore. Each player is finding solutions for themselves. These can be curated PMP auctions, a shift to 1p cookies (with the help of publishers), and even clouds or all of them together.

And, of course, how can we do without gray technologies. Everyone wants a piece of the pie.

Meanwhile, it turns out that working with Google Privacy Sandbox causes a delay in ad delivery of up to 1.5 seconds, which is 2-3 times longer than a regular auction.

Google responded to IAB Tech Lab in 29 pages. And, by the way, here's another old guide from 2022, where they wrote about dealing with delivery delays. IAB itself is not spared, this time in Europe.

Meanwhile, Apple in its Safari browser tightened the screws even more. As if it wasn't enough that Safari users were already twice as cheap as Google Chrome users. Data will now only be retained by a few large corporations.

Microsoft is going in all directions at once. On the one hand, it will use Privacy Sandbox in its advertising products, and on the other hand, it is preparing an alternative, which can only be welcomed.

For beginners, Geniee has published a guide on how ad exchanges work. And Ex.Co has a guide on video monetization. Yandex talked about monetizing Telegram channels with the help of RSYA.

Integral Ad Science is concerned about MFA (sites made specifically for advertising) and offers a solution.

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