Bad news continues to come in regarding publishers' revenue in the first quarter of 2024. As always, colleagues, brace yourselves for the worst. Disabling third-party cookies leads to a decrease in ad impression value, and existing solutions are currently unable to restore revenue and often even cause delays in rendering ad creatives. The silver bullet hasn't been invented yet, so we'll have to endure for the time being.

Criteo urges publishers to more actively adapt their platforms to retail-media demands. This could be a key factor in maintaining profitability and improving user experience.

A brief guide to VAST errors and how to deal with them. This is important for your instream video inventory!

And finally, another guide, this time on preparing your website for one of the new trends — contextual advertising. This is advertising that appears on your site's pages based on an analysis of its content. It may seem like nothing new, but this type of placement is currently quite popular, especially considering the disabling of third-party cookies.