TikTok — one of the leading short video platforms with high audience engagement, making it attractive for advertisers. The platform offers various ad formats: In-Feed Ads (ads within the feed), Branded Hashtags (branded challenges), and TopView (videos displayed when opening the app). The main advantage of TikTok advertising is its natural feel: ads are indistinguishable from regular videos and seamlessly blend into user content.

The social network was launched in 2016 by the Chinese company ByteDance. In 2018, the platform merged with the music service Musical.ly, helping it attract a global youth audience. In 2020, TikTok faced regulatory issues in the U.S. and India, where its operations were restricted due to data security concerns.

Website