#prebid

Prebid is an open-source JavaScript library for header bidding. It facilitates the integration of advertising partners, encourages competition for inventory, and increases auction transparency, which can lead to higher revenue for publishers.

Website | Wiki | #Header-bidding | #Publishers

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IAB Tech Lab unsuccessfully attempted to acquire Prebid in 2021
AdExchange
2024-10-28
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A monopoly always acts solely in its own interests
AdExchanger
2024-09-18
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Auction vs Waterfall
PubMag
2024-07-19
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Prebid 9.0 has been released
Prebid.js
2024-06-14
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Overview of US programmatic advertising market for March 2024
DataBeat
2024-04-15
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AdPlayer.Pro is implementing parallel waterfall
ExchangeWire
2024-04-04